Tuesday 10 August 2010

New identity, print and website for Jones Associates Architects




Gareth writes:

We have just completed the new identity, print and website design for Jones Associates Architects, a London-based practice specialising in residential projects.

I have been photographing projects for Jones Associates for several years, and it was really exciting for Fuwagardner to subsequently work on a complete brand solution that includes printed stationery as well as the design and content of a new website.

The finished branding is contemporary yet classic, with an emphasis on precise typography that reflects the attention to detail found in the practice's architecture. A colour palette of warm greys reinforces the approachable, friendly yet professional ethos of Jones Associates.

Christopher Jones adds: 'It was great to have the same people involved from initial photography of the projects to their final presentation on the new website. This allows a really consistent and coherent identity to be developed, which clearly reflects the ethos of the practice.'

Stationery design included business cards, compliments slips, envelopes, stickers and letterheads, as well as the ability to use the new identity on architectural drawings and embedded within emails. Meanwhile the website was designed to be simple to navigate, offering an eye-catching showcase for the practice's recently-completed projects.


'We wanted to keep the appearance of the website clean and coherent,' explains Fuwagardner's Junko Fuwa. 'Careful observations were constantly required to ensure the overall design was in tune with the practice's style of work.'

Christopher sees the branding and website work as an essential investment 'both to consolidate the business and enable its future development'.

You can visit the new website at www.jones-associates.co.uk

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Fuwagardner is a creative consultancy offering a broad range of services. We are expert in graphic design, art direction, photography and copywriting, as well as branding, indentity and marketing/PR.


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